Getting to know the woman behind April Potter Entertainment...
April Potter Entertainment is a full-service entertainment company specializing in tour scheduling, artist management, social media, event planning and marketing. Located in Nashville, Tennessee, their broad array talent roster has performed at arenas, stadiums, auditoriums, churches, fairs, festivals, schools, casinos, city events, corporate events, coffee-houses, conferences and theme parks, cruise ships and many other venues. The April Potter Entertainment has worked with artists in many genres including Rock, Country, Christian, Gospel, Bluegrass and most recently making a name in the tribute band world working with some of the most well-known artist in the world.
Potter brings to her agency 27 years of experience in the music industry. In 1996, she began working for The Harper Agency, and later formed her own company in 2002, where she represented some of the most popular names in Christian music. She returned to work for Harper in 2010 for two more years and then worked as a free-lance agent and consultant in multiple areas of the industry, including music management, social media, marketing, radio, publicity, and booking, both stateside and worldwide. In May of 2016, she relaunched April Potter Agency and has continued to expand the agency from tour scheduling to artist management. She later added event planning, social media, marketing , branding and promoting and changed the name to April Potter Entertainment. The company is quickly becoming one of the most sought out companies in the industry focusing heavily on repeat business and expanding relationships with buyers/clients.
One of the highlights of her career, came in 2020, writing the original story and coordinating the publicity of her own father, Terrell Potter’s kidney journey story which ended up going viral world-wide making headlines in every major news and print network in 27+ countries. The story was unique in the fact that Potter, a retired police officer was given a kidney from a girl whom he had arrested years earlier. The story was originally picked up by Rick Karle of channel 13 news in Birmingham, AL and went on to air on the World News, NBC Nightly News, Fox News, Guideposts, Woman’s World, New York Post, Vanderbilt University Medical Center Voice, People, Police1, NDTV, Tamron Hall Show, iheart Radio, India Times, The Logical Indian, The Today Show, GOD TV, OnStar, Daily Star, Police Magazine, Opera News Africa, The Western Journal, Dr. Oz Show and numerous others.
Potter, a Franklin County Alabama native and Music Business graduate of University of North Alabama, currently resides in Nashville. April serves on the board of directors for two nonprofits: Shelly Butler Ministries and Music Amplifies. When not on the road or in the office, she enjoys Krav Maga (Israeli Hand-to-Hand Combat), Alabama Football… ROLL TIDE, shopping at thrift stores, exploring new places, hiking, the beach and spending time with family and friends.
April Potter Entertainment is a full-service entertainment company specializing in tour scheduling, artist management, social media, event planning and marketing. Located in Nashville, Tennessee, their broad array talent roster has performed at arenas, stadiums, auditoriums, churches, fairs, festivals, schools, casinos, city events, corporate events, coffee-houses, conferences and theme parks, cruise ships and many other venues. The April Potter Entertainment has worked with artists in many genres including Rock, Country, Christian, Gospel, Bluegrass and most recently making a name in the tribute band world working with some of the most well-known artist in the world.
Potter brings to her agency 27 years of experience in the music industry. In 1996, she began working for The Harper Agency, and later formed her own company in 2002, where she represented some of the most popular names in Christian music. She returned to work for Harper in 2010 for two more years and then worked as a free-lance agent and consultant in multiple areas of the industry, including music management, social media, marketing, radio, publicity, and booking, both stateside and worldwide. In May of 2016, she relaunched April Potter Agency and has continued to expand the agency from tour scheduling to artist management. She later added event planning, social media, marketing , branding and promoting and changed the name to April Potter Entertainment. The company is quickly becoming one of the most sought out companies in the industry focusing heavily on repeat business and expanding relationships with buyers/clients.
One of the highlights of her career, came in 2020, writing the original story and coordinating the publicity of her own father, Terrell Potter’s kidney journey story which ended up going viral world-wide making headlines in every major news and print network in 27+ countries. The story was unique in the fact that Potter, a retired police officer was given a kidney from a girl whom he had arrested years earlier. The story was originally picked up by Rick Karle of channel 13 news in Birmingham, AL and went on to air on the World News, NBC Nightly News, Fox News, Guideposts, Woman’s World, New York Post, Vanderbilt University Medical Center Voice, People, Police1, NDTV, Tamron Hall Show, iheart Radio, India Times, The Logical Indian, The Today Show, GOD TV, OnStar, Daily Star, Police Magazine, Opera News Africa, The Western Journal, Dr. Oz Show and numerous others.
Potter, a Franklin County Alabama native and Music Business graduate of University of North Alabama, currently resides in Nashville. April serves on the board of directors for two nonprofits: Shelly Butler Ministries and Music Amplifies. When not on the road or in the office, she enjoys Krav Maga (Israeli Hand-to-Hand Combat), Alabama Football… ROLL TIDE, shopping at thrift stores, exploring new places, hiking, the beach and spending time with family and friends.
Working with the April Potter Entertainment and the band Past II Present was first class all the way. From my initial contact with April regarding finding a good routed date, to dealing with the band on show day the experience was easy and professional. Then came the show, WOW!! Past II Present brought it, the quality of musicianship was front and center recreating the sound of TOTO. The band got multiple standing ovations and left the crowd wanting more. I will definitely have this act back to our casino.” - Joe - Entertainment & Events Manager, The Casino at Dania Beach |
Working with April has been a real joy. We have had a variety of artist over the years and we always trust her to bring us the very best in not only talent but artists who also minister to our congregation. She and her staff go above and beyond to make sure we have all we need in promoting the concerts. We look forward to long relationship with her and her agency. ~ Pastor Jay Dixon |